2023 Multi-Season Tourism Product Development Fund Program


This program was created with the goal of providing assistance to PEI tourism operators to create and develop new product offerings that will help grow PEI as a multi-seasonal tourism destination. A Maximum of $7,500 can be requested by the operator.
Events/products/infrastructure must be completed by November 30,2023.

Application deadline is February 28th, 2023.

Examples of some of the desired program outcomes:

  • Provide more reasons for Islanders and visitors to visit regions outside of peak tourism season
    • The ability for businesses to sustain operations and retain staff
    • Reduce risk for operators to try new initiatives RTAs/DMOs to round out the product mix during non-peak times
    • Direct impact on restaurants /accommodations/ retailers/ experience providers/ attractions Develop new product offerings to create a strong shoulder season brand for PEI and showcase PEI as a multi-season tourism destination.

    To Be Eligible You Must:

    • Applicants must be a for-profit Island-owned tourism business and a member of Tourism Cavendish Beach
    • Tourism establishment is licensed under the Tourism Industry Act as a hotel, motel, bed and breakfast, inn, resort, cottage operation or campground.
    • Any establishment must be used for business activity and not, whole or in part, for primary residential purposes;
    • For a cottage operation, the owner must have more than one cottage unit.
    • For a bed & breakfast, where the owner resides to assist with operations and has a minimum of at least 4 guest bedrooms with private bathrooms that are assigned to the exclusive use of a guest or party of guests and hospitality is provided by the tourism operator.
    • Owners must contribute a minimum of 15% of the total project cost
    • Owners are responsible for all financial risk associated with the initiative
    • Owners are responsible to meet all requirements of federal and provincial legislation and municipal by-laws, RTA/DMO-led projects are eligible for funding up to a maximum of $7,500 per RTA/DMO
    • Consulting fees for the development of new tourism-related products are eligible for funding, to a maximum of 25% of awarded funding or $1,875.
    • The maximum any one operator is eligible to receive is $7,500, regardless of number of projects proposed, All recipients must provide a final report to Tourism Cavendish Beach on how the funding was used and the results of the initiative
    • Claims must be supported by invoice and proof of payment, and
    • Any transaction must be completed between two parties operating at arm’s length.

    Ignition Fund Program

    Program Submission Form

    Are you a tourism Cavendish Beach Member?(Required)
    Business Location
    Attached Quote for Project
    Has work already begun?
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